Privacy Policy

Sero Group’s Website Privacy Policy Notice

Sero Group, ( “Sero Group,” “our,” “us,” or “we”) is committed to your right to privacy and to keeping your personal information safe. This privacy policy (the “Privacy Policy”) describes the types of information we may collect from you or that you may provide when you visit the website www.serogroup.com (our “Website”) and our practices for collecting, using, maintaining, protecting, and disclosing that information. This Privacy Policy also applies to information we collect in electronic messages between you and this Website. This Privacy Policy does not apply to information collected by us offline or through any other means, including on any other website operated by us or any third party or through any application or content (including advertising) that may link to or be accessible from our Website.

Our Website is intended for users in the United States only. The servers that make our Website available are located in the United States. If you are a non-resident of the United States, do not use this Website or provide us with any of your personal information.

I. Information we may collect, and how we collect it:

Our Website collects information about you in the following ways:

This policy covers any information you give to us when you sign up for any information, newsletter or provide any data to us through this Website. When you choose to “sign up” (e.g., by email, newsletter, contact form), register for an event, or request email alerts or other information, we may receive information that can identify you, or your business. Information such as your first and last name, your email address, phone number, etc. If you join our email alert services, we may send you, via email, press releases or other similar messages. If you do not wish to receive these communications from us anymore, please use the unsubscribe mechanism included in the email communication or send an email here Information we may collect about you. As with many websites, as you interact with our Website, we may use automatic data collection technologies to collect and log certain information about your equipment, browsing actions, and patterns, including details of your visits to our Website (e.g., traffic data, logs, other communication data, and resources that you access and use on our Website) and information about your computer and internet connection (including your IP address, operating system, and browser type). Cookies The technologies we use for automatic data collection include cookies (i.e., browser cookies), flash cookies, and web beacons. We may store cookies (e.g., locally stored objects) on your computer’s hard drive when you use our Website. These devices help us speed up your future activities or improve your experience by remembering the information that you have already provided to us. Third parties operating on behalf of us and/or its affiliates may also use these devices to provide us with anonymous data and information regarding the use of our Website. At your option, you may block or delete devices from your hard drive. However, by disabling such tracking devices, you may not have access to the entire set of features of our Website. For more information about cookies, including links to web browser instructions for disabling and managing such tracking devices, visit http://www.usa.gov/optout-instructions.shtml. We use Google Analytics to collect information on your use of our Website. Google Analytics collects information such as how often users visit our Website, what pages they visit, and other sites visited prior to or after coming to this site. The data collected through these tools is not tied to other personal information that we collect about you. To know more about data collected by Google Analytics, visit http://www.google.com/policies/privacy/. You may prevent the use of Google Analytics by disabling cookies as described above. You may also prevent Google Analytics from recording the data generated by the cookie and pertaining to your use of our Website (including your IP address), or processing this data, by downloading and installing the following browser plug-in available through Google at the following link: https://tools.google.com/dlpage/gaoptout.

II. How we use and share the information we collect:

We may use or disclose the information we collect for the following business purposes:

We may use your information to provide our Website and its contents to you. We may use your personal information to fulfill or meet the reason you provided the information (e.g., to respond to your email or request for information). We may use your personal information in order to communicate with you about our subsidiaries or to provide you with information or marketing materials that may be of interest to you. If you do not wish to receive these communications from us anymore, please use the unsubscribe mechanism included in the e-mail communication. In the event of a sale, merger, consolidation, change in control, transfer of substantial assets, reorganization, or liquidation, we may transfer, sell, or assign to third parties information concerning your relationship with us, including, without limitation, personally identifiable information that you provide and other information concerning your relationship with us. We may disclose your personal information if permitted by law or required to do so by law, court order, or government regulations or where we believe such action is necessary in order to protect or defend our interests or the interests of our customers or users of our Website. We may disclose your personal information to help maintain the safety, security, and integrity of our Website, products and services, databases and other technology assets, and business. We may aggregate and use the information you provide to us or that we collect through our automatic data collection technologies for system administration and to monitor the use of our Website. We use the aggregated information to measure the number of visits to our Website, the average time spent on our Website, the number of pages viewed, and to monitor various other Website statistics. This monitoring helps us evaluate how our Website is used and helps us continuously improve the content we provide. We may use your information for any other purpose disclosed by us when you provide the information or with your consent. We may transfer your personal information to third parties for the performance of services provided to us, including third party providers of services related to the operation and management of our Website, or in connection with the administration and support of the activities noted above. If we disclose personal information to a third party for a business purpose, we enter into a contract that describes the purpose and requires the recipient both to keep that personal information confidential and not to use it for any purpose except performing the contract.

III. Third-party Websites:

Our Website may contain links or references to other websites outside of our control, and this Privacy Policy does not apply to these websites.

Our Website is not intended for children under 13 years of age. No one under 13 may provide any personal information to or on our Website. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on this Website. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, contact us.

IV. Revisions to our privacy policy:

We reserve the right to change this Privacy Policy at any time. Any changes we make will be posted on this page. If we make material changes to how we treat your personal information, we will notify you via our Website. The date this Privacy Policy was last updated/reviewed is identified below. You are responsible for periodically monitoring and reviewing any updates to this Privacy Policy. Your continued use of our Website after such amendments will be deemed your acknowledgment of these changes to this Privacy Policy.

V. Contact information:

Should you have any questions or concerns about this Privacy Policy or the collection of information, please contact us.

VI. Effective Date of Policy:

This Privacy Policy is effective and was last updated on March 1, 2023.